Desiree Perez is one of the 5 founders of Roc National and her goal was always about what was best for the company. Jay-Z is also one of the founders. Roc National is a full-service Entertainment Company. She played a big role in the growth of the company.
Desiree Perez was the chief operating officer(COO) for more than 10 years and then she was appointed CEO in 2019. She has over 15 years of experience in managing and operating nightclubs. She also makes sure she micromanage all aspects of the business. She put in a lot of hard work to get the company where it is today. With her zealous, passion, and dedication for Roc National, she took the company from a negative revenue to a positive revenue and more
Desiree Perez has always had a longtime commitment to social justice. There is a division of Roc National called Team ROC. This division offers scholarship funds for black and brown kids, work with families who have been a victim of police brutality, and take on other projects involving social justice.
Desiree Perez’s mission is to help people of color see the opportunities that are available to them, help them advance, put aside the negative, and strive for positive actions and positive results. Desiree Perez and her company have a global reach and many powerful voices. When COVID-19 came she had to find more creative ways to keep in contact and support her artists, so the company could still thrive during the pandemic.