Get to know the Dickey’s Barbecue Restaurant’s CEO, Laura Rea Dickey, more in an article entitled “Get to Know Dickey’s BBQ CEO and Why She’d Nix Ketchup”.
For the past ten years, Laura Rea Dickey has managed the family-owned eatery, Dickey’s Barbecue Restaurants, Inc. During this time, Laura has introduced several changes to the brand’s marketing strategy. With the prevalence of technology, Laura has incorporated artificial intelligence and big data into the activities of the company.
As the CEO of the biggest barbecue franchise worldwide, Laura Rea Dickey has played a vital role in helping the company adjust during the COVID-19 crisis. She has made a name for herself in the business world through her unique corporate approach. Laura believes that companies must be willing to change with the times or risk failure.
Currently, Dickey’s Barbecue Pit has more than 550 outlets in 44 states around the world. However, at the start, the business operated as a single smoker based in Texas. In twenty years, the founders had transformed their little eatery into a popular sport for local cuisines. With the next generation owners, Dickey’s Barbecue Pit expanded to include other eateries in Dallas.
In a bid to retain the family’s legacy, they decided to start franchising. Within no time, the business had opened locations out of Texas state. It began with an operational site in Denver, Colorado, and stretched to other parts.
In 2006, Dickey’s Barbecue Pit was yet again passed to the next generation in line. Roland Dickey Jr. was appointed as CEO and worked on scaling up the operations of the company to a national level. The company was among the restaurant chains that registered rapid growth countrywide. Read this article for related information.
About Laura Rea Dickey
To maintain the family tradition, Roland Jr. introduced Laura Rea Dickey, his wife, to the business. She served as a consultant on formalizing communications and marketing in the company. Her business acumen was a crucial asset to the firm. After a while, she became the Chief Information Officer at Dickey’s Barbecue Pit.